Unsurprising given that their website is sh!t and incomplete, that "Valley's Performance" (not sure about that apostrophe either) should think that V21EYS squashed together looks remotely like "VALLEYS".
I presume V411EYS wasn't available — at least that would be closer.
Chavvy vehicle company. You've got your name painted on your van, you don't need the sh!te numberplate.
Vrieys??? Is that even a word???